As consumers reimagine their beauty regimens due to a more relaxed social environment, National Lipstick Day couldn’t fall at better time. Lipstick. Is. Back.
According to NPD’s 2022 Makeup Attitude and Usage Report, lipstick and lip gloss are the top two makeup products that consumers purchase on impulse. The term “the more, the merrier” truly applies to lipstick wearers, approximately half of all lipstick users own four or more lipsticks and 27 percent own six or more. NPD also reported that lipstick sales grew 44 percent in Q1 and 28 percent in Q2, marking it as the fastest-growing makeup segment from January 2022 to June 2022.
Search data firm Spate cited in a recent report on makeup trends that the U.S. has nearly 800,000 monthly average searches for lipstick. Spate also noted multiple significant lipstick search terms experiencing year-over-year growth, including matte lipstick (74.9 percent), long-lasting lipstick (86.3 percent), and waterproof lipstick (147.4 percent).
Every year CEW accepts more than 1,000 beauty product entries for its annual Beauty Creators Awards which awards product innovation and their creators in categories including wellness, hair care, skin care, fragrance, and makeup. See below for this year’s exciting Lip Product entries, some of which will likely spur an impromptu swipe of color onto lips. Be sure to attend CEW’s first ever Beauty Bazaar on September 15 to see the eight finalists in the Lip Product category, and the more than 230 beauty product finalists for this year’s Beauty Creators Awards.
Undone Beauty- Poppa Gloss
Gucci Beauty- Rouge de Beauté Brillant Glow and Care Lipstick
Rose Inc- Satin Lip Color Rich Refillable Lipstick
Maybelline New York- Super Stay Vinyl Ink Liquid Lipcolor
JAFRA Cosmetics International- Always Liquid Lip Stain
COVERGIRL- Outlast Ultimatte Liquid Lipstick
Rimmel London- Lasting Finish Matte Lipstick
Patrick Ta Beauty- Major Volume Plumping Lip Gloss
Simihaze Beauty- Velvet Blur Matte Lip Balm
Deck of Scarlett- Threeway Solid Lip Oil
ILIA Beauty- Balmy Tint Hydrating Lip Balm
Pixi Beauty Inc.- TintFix
RÓEN Beauty- Elixir Tinted Lip Oil Balm
about-face- Paint-It Matte Lip Color
e.l.f. Cosmetics- Glossy Lip Stain
Ogee- Full Bloom Sculpted Lipstick
GXVE Beauty- I’m Still Here High-Performance Matte Liquid Lipstick
Buxom Cosmetics- Power Line Plumping Lip Liner
r.e.m. beauty- on your collar matte lipstick
Juvia’s Place- The Nude Velvety Matte Lipstick
DIBS Beauty- No Pressure Lip Duo
Jane Iredale- HydroPure™ Hyaluronic Lip Gloss
Just B Cosmetics- Lip Spectrum
Bossy Cosmetics Inc.- The Power Woman Essentials Bullet Lipsticks
Well People- Lip Nurture Hydrating Lip Balm
Kylie Cosmetics- Matte Liquid Lipstick
Burt’s Bees- Gloss & Glow Glossy Balm
Pound Cake- Cake Batter
Valentino Beauty- Rosso Valentino Lipstick
NARS Cosmetics- Afterglow Lip Shine
MAC Cosmetics- Glow Play Lip Balm
Too Faced Cosmetics- Lady Bold Cream Lipstick
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