NetCost Market Presentation

Nicole Kirichanskaya December 10, 2022

View PDF here: https://drive.google.com/file/d/17I9zvXcxTjnaYOxyby9knvKGtLAb2jD5/view?usp=sharing

Source: https://drive.google.com/file/d/17I9zvXcxTjnaYOxyby9knvKGtLAb2jD5/view?usp=sharing

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BIPOC-founded fragrance brands are on the rise

In comparison to fragrance consumers of previous generations, like baby boomers, millennial and Gen-Z shoppers have increasingly embraced non-heritage fragrance brands, especially those that are BIPOC-founded. This is largely due to factors like shopping accessibility, brand awareness, and societal and financial support for BIPOC-founded fragrance companies.

How TikTok Catapulted The Male Beauty Market

In today’s retail landscape, especially among Gen-Z consumers, TikTok plays a strong role in which beauty products and brands become popular. One particular group that TikTok seems to hold increasing influence over is male shoppers.