The power of TikTok has changed the trajectory of yet another indie beauty brand. Beauty News caught up with the founder and CEO of Youthforia, Fiona Chan, to discuss how making it big on the social platform led to a product order by one of beauty’s biggest retailers.

May marks Asian American Pacific Islander Heritage Month and with that comes heightened awareness and attention toward brands made by these creatives, from food to fashion to beauty. Here, CEW Beauty News presents a selection of AAPI-owned brands making major moves in the world of beauty as they give back to their communities.

Hispanic Heritage Month kicked off September 15 and with that comes amplified awareness and celebration towards companies made by LatinX creatives, from fragrance to fashion. Here, Beauty News presents an array of Hispanic and LatinX-owned brands who are holding their own in the world of beauty and doing it “Pa’La Cultura.”

On October 1, Brooklyn-based hair care brand amika officially launched into the Chinese market.

Welcome to the future of community engagement where greetings and comments may very well come from an AI-generated virtual team member.

Instagram, one of the world’s largest social media platforms with more than two billion users, recently came under fire for utilizing several new features in an effort to become more video-friendly. Tactics included placing full-screen videos on users’ feeds, rather than photos. In addition, users’ Instagram feeds began to feature random content recommendations, as opposed to content by whom they follow.

Hyram Yarbro is currently one of the most influential skinfluencers across multiple social media platforms, but especially on TikTok. Beauty News caught up with the influencer and founder of Selfless by Hyram about his entry into the world of beauty and skin care, collaborating with The INKEY List, and building his beauty brand.

In the world of social media, TikTok is the beast the beauty industry is currently trying to tame: with more than 1 billion users, TikTok is the fastest-growing social media platform in the digital sphere. Beauty News asked TikTok expert Hyram Yarbro, as well as executives from Florence by Mills, Rare Beauty, and TikTok, to share how brands can find success on the platform.

During a time when the LGBTQAI+ community is facing violence and severe legal challenges—especially those who are transgender and gender non-conforming—several major beauty names are stepping up to provide support.