Desert Island Beauty Status, better known as DIBS Beauty, came about from a question that DIBS Beauty brand owner Courtney Shields has been asked countless times, “What beauty product would you take to a deserted island?” As the name implies, DIBS Beauty looks to be approachable and versatile so that anyone, given the chance, could easily pack it on their way to paradise. Beauty News talked with brand co-founder Courtney, who serves as Chief Creative Officer, and co-founder Jeff Lee, who serves as Chief Executive Officer, about how the two met, their unique entrepreneurial backgrounds, and their long-term goals for the beauty brand.
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Korean-Inspired Fragrance Brand Elorea Enters Saks.com
During a trip to South Korea, Elorea co-founders and husband-and-wife duo Wonny Lee and Su min Park noticed a distinct absence of Korean or other Asian-founded fragrance brands in beauty stores. The two wanted to fill the white space with a Korean-inspired fragrance. Wonny and Su min created four distinct fine fragrances, which launched on saksfifthavenue.com on September 1, and will soon be available in Saks Fifth Avenue brick-and-mortar locations. Beauty News talked with brand co-founder Wonny, who serves as Chief Executive Officer, and co-founder Su min, who serves as Chief Creative Officer, about the idea for Elorea, how the fragrances were developed, and their long-term goals for the brand.
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CEW x Snapchat Fireside Chat Spotlights E.l.f. Beauty Chief Brand Officer Laurie Lam
The challenge for many beauty brands these days is how to authentically connect with consumers via digital media platforms and technology. On Thursday, September 22, Snapchat hosted a fireside chat for CEW members to hear Laurie Lam, E.l.f Beauty Chief Brand Officer (CBO), converse with Rosie Spindel, Snapchat’s Head of Emerging Consumer Packaged Goods (CPG), on everything from E.l.f.’s leadership position on social to launching products using AR to how legacy brands can stay authentic among new users.
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Personalized Tech in Beauty — and How We Can All Do It Way Better
She was born in Greece, is a Fulbright Scholar fluent in four languages (Of course! Bien súr! Φυσικά! Claro que sí!), and has been heading up major brands for over two decades. But now, Vasiliki Petrou, Group CEO of Unilever Prestige, is truly one of the beauty industry’s “It Women” — having created the corporation’s luxury division from scratch beginning in 2014 by systematically snatching up hot and trusted brands such as Living Proof, Tatcha, Dermalogica, Kate Somerville, Hourglass, and Ren. Find out from CEW’s latest LA event with Snapchat Beauty how Vasiliki became one of the industry’s top prestige beauty prophets, how she thinks tech and beauty mingle most beautifully, and what really is beauty’s holy grail.
As interviewed by Michele Nevitt, Snapchat Head of Beauty, Personal Care, & Health
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