She was born in Greece, is a Fulbright Scholar fluent in four languages (Of course! Bien súr! Φυσικά! Claro que sí!), and has been heading up major brands for over two decades. But now, Vasiliki Petrou, Group CEO of Unilever Prestige, is truly one of the beauty industry’s “It Women” — having created the corporation’s luxury division from scratch beginning in 2014 by systematically snatching up hot and trusted brands such as Living Proof, Tatcha, Dermalogica, Kate Somerville, Hourglass, and Ren. Find out from CEW’s latest LA event with Snapchat Beauty how Vasiliki became one of the industry’s top prestige beauty prophets, how she thinks tech and beauty mingle most beautifully, and what really is beauty’s holy grail.

As interviewed by Michele Nevitt, Snapchat Head of Beauty, Personal Care, & Health