Spanish fragrance and fashion firm Puig acquires majority stake in Byredo, the Swedish luxury brand that makes beauty, home, leather goods, and accessories that are sold in 55 countries across the world.
Byredo was originally founded in 2006 by Ben Gorham, CEO and Chief Creative Officer, and has been backed by Manzanita Capital, a beauty sector specialist with a long-term investment horizon focusing on luxury beauty brands. Puig also operates the Jean Paul Gaultier and Dries Van Noten perfume brands.
Marc Puig, Chairman, and Chief Executive Officer stated, “We are thrilled to welcome Byredo, as it perfectly reinforces Puig’s purpose of empowering people’s self-expression and a strong and conscious commitment to the ESG agenda… Puig will contribute our expertise and resources to the development of this unique brand, which represents modern luxury with a strong consumer connection. This new acquisition marks a new key milestone in Puig’s ambition to develop a business with a strong portfolio of purpose-driven brands.”
William Fisher, CEO of Manzanita Capital, stated, “Manzanita is a family-run business, and Byredo has been part of our family for almost 10 years. It has been an incredible journey and we are really proud that this next milestone for Byredo is being created together with another privately owned family business that shares our passion for building exceptional brands.”
Ben will continue as Byredo’s Chief Creative Officer; Manzanita Capital will remain as a shareholder of the brand.
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